Today, unseen, ignored, millions of Indian children don't go to school, die each year of easily curable diseases, and almost half of all Indian children under five are underweight. This Lok Sabha elections, the N.G.O, CRY - Child Rights and You, have come up with a novel concept, the "Childmark." It is a yellow dot placed on the index finger of the right hand whenever someone pledges to support child rights. They made this awesome hybrid animation video to promote it.