For almost a decade now, middle class households have embraced comedy, and allowed it a seat at their dining tables and living rooms. The Great Indian Comedy Show (2004), The Great Indian Laughter Challenge (2005), Comedy Circus (2007), and their subsequent seasons and alternate versions created a bawdy brand of humour that relied on socio-political gags, celebrity mimicry, and conjugal jokes. Indians have clearly graduated from reading jokes in isolation to collectively watching and laughing with stand-up comedians. In 2013, himself a product of this tradition, Kapil Sharma changed the dynamics of comedy with Comedy Nights with Kapil.