When India goes to polls, it means serious business. PR firms are roped in, quirky campaigns are rolled out and crores of rupees are spent. Political parties make big promises to woo voters, and each party comes up with an out-of-the-box election campaign and even more catchy slogans. In fact, Indian politics has a history of election slogans that are witty, funny, and an instant hit with the masses. Here are some of the winning slogans that changed the fortunes of political parties.

Congress or Progress?

Shiv Sena, however, questioned the Congress party's campaign like this.

Jai Jawan, Jai Kisan

This was the slogan given by former Indian Prime Minister Lal Bahadur Shashtri, in 1965, hailing the soldiers and the farmers of the country.