Good sight is not limited to how well we can see with our eyes, but how well we can see and understand the things that happen around us. A lot that happens around us which deserves our attention, is often ignored. The 2nd Thursday of October is observed as World Sight Day by the UN, which happens to be the 8th of October this year. Let's take this day to look at the various ways in which we do not see the important things around us. We Indians seem to have a callous attitude about a lot of things - rules, suffering, other people and their comfort. We feel that we are entitled and do not need to maintain decorum. However, this only causes more chaos, which also we choose to ignore. For the occasion, Lenskart has done an out-of-the-box campaign which highlights how us Indians need to evaluate how we (un)see things. Makes us wonder where our values have vanished!