The very idea of any cosmetic brand to make ads in which its models remove makeup instead of putting fake eyelashes and an extra layer of makeup, seems a little absurd. But for a brand that offers corrective cosmetic product it makes perfect sense, and this is what Dermablend – an American dermatologist brand is doing. In its ad campaign called “Cosmo Confessions” Dermablend is promoting several inspirational ads where people share their story about how the cosmetic lines help them feel more comfortable within themselves. This high performance cosmetic brand isn’t here to make you beautiful, but rather to help you feel more beautiful, more confident from inside. Check out the ad developed by Dermablend that have managed to get millions of hits on YouTube.