When India goes to polls, it means serious business. PR firms are roped in, quirky campaigns are rolled out and crores of rupees are spent. Political parties make big promises to woo voters, and each party comes up with an out-of-the-box election campaign and even more catchy slogans. In fact, Indian politics has a history of election slogans that are witty, funny, and an instant hit with the masses. Here are some of the winning slogans that changed the fortunes of political parties.

Jan Sangh ko vote do, bidi peena chhod do; Bidi mein tambaku hai, Congress-wala daaku hai

Bhartiya Jan Sangh, in the elections of 1967, asked the voters to reject both Congress and tobacco with this slogan.

Progress through Congress

Congress represented itself as the face of development and launched Progress through Congress campaign in the 1960s.