Tag Heuer, Breitling, Rolex, Timex... they all compete against each other to position their brand name at the very top but even they agree upon one common ground! All the watch manufacturers set the time to 10:10 (10:09 in some cases) for advertisement purposes. But do you know the reason behind this phenomenon? Apparently, the 10:10 time gives the appearance of a "smiley" which strikes a chord with the people Earlier, watch manufacturers used 8:20 as the time, for advertisements. But they realized that it looked more like a frown, and that would dissuade people from buying it. 10:10 symbolises happiness!

At 10:10, all the attributes of the watch are clearly visible

Brand name, type, date and other special qualities of the watch (like secondary dials) are more pronounced as there is no overlap between the hands.

The angle made by the hour and the minutes hand also provides an underlining effect to the brand name (enclosing the brand name and thereby attracting attention).