The Pepsi IPL, which has developed into an annual main event with the passage of time, might just lose a very crucial sponsor which has become synonymous with its identity over the years. As reported by The Indian Express, Pepsi is considering distancing itself from IPL following the disrespect that the IPL has been accused of bringing to the gentleman's game. Pepsi reportedly made its intention clear to IPL Chief Operating Officer Sundar Raman, who in turn conveyed the sentiment to new BCCI chief Shashank Manohar.

While sources from the IPL confirmed the decision by the sponsor that invested Rs 396 crore for a period of 2013-17, there has been no official confirmation from Pepsi's side.

The development comes after brands like Pepsi's competitor Coca Cola, McDonald's and Budweiser warned FIFA of cutting ties, demanding an immediate resignation from president Sepp Blatter who is accused of corruption. Following the pressure, FIFA finally provisionally suspended Sepp Blatter.