Brand loyalty is a phenomenon that has gripped the modern world and has led people to believe that they must pay a certain decided price just for a label. But what if people were to discover that apart from the labels, the product they are paying from is no different from something they procure anywhere else?

Apart from the deception that Aquafina customers were being kept under, the development has also sparked off a debate about tap water being unhealthy. Making people pay more for nothing is one thing, but the tonnes of plastic waste generated from the billion dollar industry, which is floating in the sea and polluting the environment, is a major cause of concern.