Matrimonial ads in India have always adhered to certain guidelines. Prospective bahus must be well-educated but family-driven. 'Fair complexion' creeps into the text more often than we'd like and age ALWAYS matters. Dulhas-to-be, similarly, are faced with the daunting task of making sure they check all the right boxes. Well-settled or nothing - am I right, Indian parents? So when 23-year-old software engineer, Indhuja Pillai, posted a brutally honest 'Groom Wanted' ad on the website www.marry.indhuja.com, it quickly went viral. All the 'marriageable' Indians were shocked and delighted, in equal measure.

And the response to this less-than-conventional shaadi advert has been astounding.

What I don't, however, understand is why. Typical 'shaadi.com' style ads are a thing of the past now and Indhuja's matrimonial is one that any 20-something will relate to.

Marriages need to be based on shared ideas and choices. Would you rather blow up your savings on a trip to Rome or stash it away for the future? Are babies a part of your five-year plan or not? Are you a dog person or more feline-friendly? Or even whether you're a 'Star Wars' loyalist or a 'Star Trek' geek.

Source: BBC

This is not a gen-next fad. Regardless of which year you were born in, the success of a marriage was never determined by 'wheatish complexion' or '6 ft. height'.

Source: Images.nzz.ch