Words like FCUK and FIAT have become such a regular part of common life that that we never actually take a minute to figure out what they mean. Everything has a start though (as embarrassing as it may be), and most of the brands we've come to internalise today have very real full forms. Here's the full forms of some famous companies!

FCUK

French Connection started using 'FCUK' after getting the idea from faxes between Hong Kong and UK which were headed "FCHK to FCUK".

FIAT

The name is an acronym for Fabbrica Italiana Automobili Torino, meaning “Italian automobile factory of Turin,” the region in which the country was founded.