Facebook has always been ahead of the curve. Ever since they went global with their product, it has only been innovating, working towards new ideas and projects that help them expand their business by reaching out to more people, making it relevant and worth their time. Knowing how popular the social networking site was becoming, businesses started migrating to social media. They would now be connecting with their consumers on a very personal level.

Chatbots

We are sure you're familiar with the often agonising 1-800 helpline numbers. Even though it has evolved a lot over the years, these helpline numbers often end up being a bane for both, the customer and business owners. Not only are they a pain for the ones looking for the solution to a very specific problem, but most startups also don't have the required resources to build a competent enough helpline number.

With chatbots, Facebook will be looking to bridge this gap. They will be providing developers with the API (Application Program Interface) tools to build their own full-customisable chatbots and Live Chat web-plugins for their business clients. Facebook already has an inventory of approved marketing partners. It'll help businesses with ads, content, measurement and community management. According to Techcrunch, Facebook is yet to formalise a specific Messenger partner program but that is expected to come later. These chatbots will help businesses build automated response systems to interact with potential customers, cutting down on critical time we waste on the internet finding someone who could help solve a problem. With chatbots, help would be just a click away.