NEW DELHI: After taking on Nestle's Maggi with instant noodles, Ramdev's Patanjali has readied a strategy to challenge the might of global sportswear giants Nike and Adidas with its foray into yogawear. What's more? The spiritual guru will soon launch health drinks such as Powervita to take on Horlicks and Bournvita, babycare and beauty products, along with an oil-free variant of noodles under the Patanjali brand. "Our yogawear Vastram will be made of khadi. MNCs have always misled consumers in India. We want to take them on with our products that come with the goodness of Ayurveda and are priced affordably. We will be a Rs 5,000-crore company this year. We have grown by over 150% over last year," Ramdev said. Ramdev's trump cards for the success seem to be low-pricing of his products and an iron-grip over traditional methods of manufacturing, namely Ayurveda. Hinting at a popular brand of honey that comes for around Rs 122 for a 250gm bottle, Ramdev said Patanjali honey is priced at Rs 70 for the same 250gm bottle. The atta noodles are priced at Rs 15 compared to similar products from other brands that come for Rs 25.