Remember the scenic song from Shahrukh Khan-Kajol starrer Dilwale, 'Gerua'? Yes, the same one which was shot at the exotic locales of Iceland and looked gorgeous on the big screen! Looking at the popularity it has got after 'Gerua' was shot there, Iceland now wants to attract niche Indian travellers. “There has been an interest among Indians to visit Iceland after the picturisation of the song ‘Gerua’ from movie Dilwale in Iceland. The locales of Iceland were beautifully captured in the song. We want to leverage on this interest and increase the number of tourist arrivals from India,” Ambassador of Iceland to India Thorir Ibsen said in Mumbai. He also added that he'd like to have more Bollywood filmmakers to come and shoot in his country. Iceland also has 'Promote Iceland', a body which promotes Iceland as a tourist destination. It even conducted its maiden roadshow in Delhi, Bangalore and Mumbai to reach out to Indian travellers. The strategy of Promote Iceland is to target the premium travellers from India as Iceland is not for budget tourists. “We have not been very active in the Indian market in the past. But now we think that Iceland has gained interest in India and we want to build on the momentum through our maiden roadshows. The roadshow was a platform for us to meet the travel trade and understand the requirements of Indian travellers,” Promote Iceland Manager — Trade Delegations, Thorleifur Thor Jonsson said.