AIADMK chief J Jayalalithaa on Thursday unveiled her party manifesto for the May 16 assembly elections, promising freebies such as mobile phones to all 1.92 crore ration card holders, 50% subsidy on scooters for working women, 100 units of free power and free Wi-Fi at public places. "I have fulfilled all the promises made in the last election. This time I'll do more than you can imagine (if returned to office)," she said in Perunthurai in Tamil Nadu's Erode district. In 2011, she had a similar manifesto, outdoing her rivals in the last leg of the campaign. The promises are largely meant for first-time voters and women who form her core constituency.

The TN poll debate is gradually veering away from personality cults to the themes of development and corruption, especially in urban areas.

Both AIADMK and DMK have focussed on jobs, infrastructure, start-ups, industry and investments. DMK's leader-in-waiting M K Stalin agreed that jobs mattered more to young voters than freebies. For the first time, both parties have promised an anti-corruption ombudsman.