One look at the logo and we instantly know which brand it is. That's the power of a logo, it can either make or break a company. Creating a successful logo isn't child's play, and all the big brands have one thing in common: brilliant logos! Almost every established brand has a history and some interesting story as to how - after a lot of brain-storming and research - the designers and marketeers came up with the logo. Here we look at 15 brand logos, their history and the hidden meaning. IBM IBM, which started as the International Time Recording Company (ITR), in 1888, changed several names and logos before it came to be called the International Business Machines Corporation. The current logo, designed by Paul Rand, was introduced in 1972. The horizontal stripes forming the letters IBM are suggestive of the 'speed and dynamism'.

Adidas

Adidas is one of the world’s best sports brands. Many believe ‘ADIDAS’ stands for ‘All Day I Dream about Sports’. But this isn't true. It's actually taken from the name of the founder, Adolf Dassler. The logo has a three-stripped mountain on top of the word Adidas, to inspire athletes to achieve great heights.

Apple

Apple's first logo, designed by Ron Wayne, depicted Sir Isaac Newton sitting under an apple tree. This logo was immediately replaced by a rainbow apple, designed by Rob Janoff. The motive behind a bitten apple was so that people don't confuse it with a cherry. And the coloured stripes were there to make the logo more accessible, and to make it known that Apple II could generate graphics in colour. Later the company adopted the monochromatic styled logo, as it allows greater flexibility while branding its products.