We usually expect the Super Bowl ads to be funny, cute, witty, sometimes over-the-top and whatnot. But never too dark. Which is why this next ad featuring a cute little boy might just surprise you. From everything we've seen from the Super Bowl slots so far, this might just be the darkest one this year. So, I don't know how having insurance will prevent accidents. Because that's the whole definition of an accident. It happens. No warning. But I guess we can try to be more careful, especially if there are kids in the house.