Over 1,000,000 people have turned to technology to help them learn a language. We investigate why app-based learning is proving to be such a popular method, and what advantages it may hold over more traditional methods.

3. The Learners


All of the 1,000,000+ learners have their own story, their own reason for endeavoring to learn a language. As Babbel is in frequent contact with them, some truly inspiring tales have emerged. Gianni, for example, is probably our oldest learner at the age of 101. He’s a technophile who has long used Skype to communicate with his daughter in New York, and who likes to practice his new language with his great-granddaughter’s English speaking nanny. Cecilia is also Italian but has lived abroad for many years and speaks multiple languages. She now uses Babbel to learn German with a view to moving to Berlin in the next few years. The Babbelonians themselves are also keen Babbelers, having taken part in numerous challenges to see how much they can learn within a given period of time, whether that be Turkish in seven days, or French in a working week