Okay so as usual everybody is going gaga over the new video ‘starring’ Deepika Padukone, and as usual I am here to dissect it. Apparently all of you are highly appreciative of the message. Whose message again? Vogue’s message. Not Deepika’s but Vogue’s. What exactly does the Vogue magazine do? Why was it marketed. Well, if you must know, since its inception, the magazine targeted the new New York aristocracy, establishing social norms in a country that did not value class and ceremony as much as England or France. See the primary problem I have with the primary party involved with the commercial, which you mistook as a ‘message’? Vogue fucking India now wants to ‘empower’ women. And how? By this? Seriously, you want me to believe you did not get their marketing strategy? You want me to believe that you had no damn idea that they want to sell their product to an audience going high on ‘indian feminism’ at the moment? Oh, hold on…I forgot. You just see what they want you to see. Next, let’s come to the messenger involved. Deepika Padukone. It’s my choice how I live my life – that seems to the entire point of this video in the first glance. If it was solely so, I wouldn’t have had a problem with it but it is not so. It states along with the above, that I am robbing you of a chance to criticize, no matter what I do.

It’s my choice how I live my life – that seems to the entire point of this video in the first glance. If it was solely so, I wouldn’t have had a problem with it but it is not so.
It states along with the above, that I am robbing you of a chance to criticize, no matter what I do.
Take note of a few things she states,

1. “To be a size 0 or a size 15″ – no, no one has the right to bodyshame you if you don’t stick to the social standards of beauty. But you are a fucking hypocrite, who, on one hand shoots a video against body shaming and on the other gets paid to promote a cereal product (Kellog’s Special K), which apparently helps you lose weight ‘for the wedding season’ so that you don’t lose your confidence instead. And what about your Garnier fairness cream advert. Yes, you promoted the fact that you consider lighter skin tone better than darker. And remember, it’s a person’s choice whether the person will sleep with another overweight person or not. Taking a look at the people you have dated, I would say, you too stick to the ‘hunk’ standard in men.

2. “to have sex outside marriage, my choice” – would you look at your male partner the same way and wouldn’t criticize if he did that either? Your partner HAS the right to criticize your sexual activities outside the relationship, if you are involved in a monogamous relationship.