The Pepsi IPL, which has developed into an annual main event with the passage of time, might just lose a very crucial sponsor which has become synonymous with its identity over the years. As reported by The Indian Express, Pepsi is considering distancing itself from IPL following the disrespect that the IPL has been accused of bringing to the gentleman's game. Pepsi reportedly made its intention clear to IPL Chief Operating Officer Sundar Raman, who in turn conveyed the sentiment to new BCCI chief Shashank Manohar.

The step by Coca Cola was taken in response to Swiss authorities launching a criminal investigation against Blatter, as the FIFA corruption scandal that rocked the world in May is tarnishing football's image.

Pepsi was thinking of leaving the IPL after the spot fixing case last year itself, but this time the Cola giant seems sure about moving out. The conflict of interest case, and suspension of Chennai and Rajasthan IPL teams, is being touted as the last straw for Pepsi.

Cash hurled on Sepp Blatter by a comedian | Source: Reuters