The one man women around the world would like to see stand up against sexism unequivocally is Novak Djokovic: doting father, great husband and currently the best tennis player. But instead of doing so, the World No 1 has dug up a grave for himself after a half-hearted response to these comments from Indian Wells CEO Raymond Moore on the Women's Tennis Association (WTA): “You know, in my next life when I come back I want to be someone in the WTA, because they ride on the coattails of the men. They don’t make any decisions and they are lucky. They are very lucky. If I was a lady player, I’d go down every night on my knees and thank God that Roger Federer and Rafa Nadal were born, because they have carried this sport. They really have."

And this is how Djokovic responded:

"I think we - yeah. We have to be fair to say that it's not politically correct. I mean, it was maybe exaggerated a little bit, but that's just my opinion."

Now Indian Wells is one of the biggest tournaments on the tennis circuit and when its CEO says something like that, it's unforgivable. The comments were slammed on social media and by Serena Williams and Victoria Azarenka.

You can go slam them in front of your peers but hey, Djokovic chose to walk a tight rope. "Politically incorrect"? Is that the best he could manage?

But here's what's really troubling. The reigning Wimbledon champ first applauded women for everything they do and then went on to say THIS:

On the other hand, I think that our men’s tennis world, ATP world, should fight for more because the stats are showing that we have much more spectators on the men’s tennis matches. I think that’s one of the reasons why maybe we should get awarded more...

Djokovic said he believes prize money should reflect data of popularity of men's vs women's game. Adds he supports "women power."

— Ben Rothenberg (@BenRothenberg) March 20, 2016