Today, Indian consumers are spoilt for choice. There’s a millions brands to choose from and it’s tough getting to the heart of the fickle yet passionate Indian shopper. So, a lot of foreign brands did the only thing that made sense. They went Indian themselves.

Pizza Hut

Somewhere down the line, Pizza Hut realized that even though pizza may be Italian, but Italian toppings are completely alien to the Indian palate. In came, “Tandoori Pizza.”

Nokia

Even though Nokia isn’t the name it once was, but at one point of time mobile phone was synonymous with “Nokia.” They pioneered cheap, affordable and colourful phones with their “Asha” series.