When India goes to polls, it means serious business. PR firms are roped in, quirky campaigns are rolled out and crores of rupees are spent. Political parties make big promises to woo voters, and each party comes up with an out-of-the-box election campaign and even more catchy slogans. In fact, Indian politics has a history of election slogans that are witty, funny, and an instant hit with the masses. Here are some of the winning slogans that changed the fortunes of political parties.

Ek Sherni, Sau Langur, Chikmaglur bhai Chikmaglur

This political one-liner, mocking the opposition, was created by Congressman poet Srikant Verma for Indira Gandhi's by-election in 1978 from Chikkmagluru district.

Jab tak sooraj chand rahega, Indira tera naam rahega

After Indira Gandhi was assassinated, this election slogan was coined by the Congress for 1984 elections. And the sympathy it generated led to a landslide victory of the party.