When India goes to polls, it means serious business. PR firms are roped in, quirky campaigns are rolled out and crores of rupees are spent. Political parties make big promises to woo voters, and each party comes up with an out-of-the-box election campaign and even more catchy slogans. In fact, Indian politics has a history of election slogans that are witty, funny, and an instant hit with the masses. Here are some of the winning slogans that changed the fortunes of political parties.

Vote for calf and cow, forget all others now

The actual symbol of Congress party was the yoked oxen, but when Indira Gandhi and Congress split, she created her own faction and this new party symbol as an offshoot of the original, during the 1960s. It's said that people started making fun that the cow and calf is Indira Gandhi and Sanjay Gandhi, after which it was changed.

Yeh dekho Indira ka khel, kha gayi shakkar, pee gayi tel

Jan Sangh's election campaign highlighted the inflation during Congress government, with this funny slogan.