You can argue all day that only a handful of nations play cricket worldwide, but Virat Kohli will beat your Messis, Ronaldos and Bolts hands down when it comes to marketability. On a list of the 50 most marketable athletes by the SportsPro magazine, India’s Test captain comes in at 6th, higher than the three aforementioned global sports stars. The other 3 might be more famous the world over but by the criteria of age, home market, charisma, willingness to be marketed and crossover appeal, Kohli trumps the trio.

2. Neymar (Football)

Source: sportskeeda

3. Jordan Spieth (Golf)

Source: copper