Each and every YouTube user has been through times when they wished they were not disturbed by an advertisement while expecting to catch their favourite videos. There must be millions who wish they wouldn't have to wait for videos to buffer and would prefer to save them and watch later.

Although the initiative seems like a blessing for the Internet, it has its own complications. Creators who earn a cut of the ad revenue will have to sign a revenue share deal for YouTube Red, failing which their videos will disappear from public view. These may include videos by comedians and DIY instructors who already had a deal to get 55% cut on ad revenues.