With the rapid growth of television networks, viewership has increased manifold. This has given rise to a number of daily soaps, 'serials' as we call them. They revolve around various themes, like love, family and marriage. They often touch upon various women's issues. From teenagers to grandmothers, the entertaining story-lines of these serials have got the audience hooked on to them. Watching them have become a part of our daily lives.

However, if a woman is ambitious and stands equal to a man, she is portrayed in a bad light. In contrast to the introverted, conservative and sari/suit wearing bahu, this woman is portrayed wearing western dresses, is outspoken and confident. She is the so called 'vamp' of the serial. "Aisi aurat apne bacho ko kya sanskar degi?"

However, if a woman is ambitious and stands equal to a man, she is portrayed in a bad light. In contrast to the introverted, conservative and sari/suit wearing bahu, this woman is portrayed wearing western dresses, is outspoken and confident. She is the so called 'vamp' of the serial. "Aisi aurat apne bacho ko kya sanskar degi?"