Murder, for lack of a better word, is how I am choosing to describe the following incident. Because people have lost all shame and humanity when it comes to indulging their narcissism. Two peacocks were killed at Yunnan Wild Animal Park in southwest China after a group of people grabbed them after luring them with food, and plucked their feathers by yanking them by their tails. All for a few selfies. A few images were uploaded on Weibo - the Chinese microblogging site - that showed visitors grabbing the peacocks to satiate their hunger for selfies.

The zoo confirmed the incident and said that the incident indeed happened on February 12. Mr. Bai, a representative at the zoo told Huaxi Metropolis Daily that this was the first time an incident like this had happened and the zoo workers had strongly conveyed to the visitors not to touch the birds.

The news comes barely a week after two dolphins were killed after tourists had pulled them out of the ocean in Argentina. And in India, people didn't shy away from clicking selfies every time a dead whale washed ashore.

The zookeepers rushed to free the peacocks but sadly a 5-year-old bird died out of panic just within half-an-hour of being grabbed.

A veterinarian Dr. Li told City Times that peacocks can die due to extreme fright, and also suffer heart attacks in incidents of shock.