Brand loyalty is a phenomenon that has gripped the modern world and has led people to believe that they must pay a certain decided price just for a label. But what if people were to discover that apart from the labels, the product they are paying from is no different from something they procure anywhere else?

There's some interesting news for all those people who insist on drinking "bottled mineral water" for the sake of personal health and hygiene. As per a recent admission by Aquafina reported by ABC News, it's just tap water behind those labels showing glorious mountains.

The revelation comes after Aquafina in the US was forced to specify PWS (Public Water Source) on its labels, after pressure from Accountability International. The company said it was reasonable to make people understand that they were paying for water that is easily available in their bathroom sink.